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Marketing Consultant, Digital Marketing, Communication | My Marketing Lab
+39 333 17 87 966 info@mymarketinglab.it

My Marketing Lab

Marketing Consulting – Digital Marketing – Communication – Product Development

Home » About me
My name is Roberto Guazzaloca, I was born in 1978.
I was born and live in Sassuolo (Modena), home of good music and a ceramic industry (but not only) in constant ferment, here I have made a lot of experience.
Experience that I want to put at your disposal!
Since 2018 I have decided to undertake a new adventure as a freelancer and marketing consultant.
My background is extremely cross-cutting. I have always been passionate about technology, music, sports and of course marketing.
It’s obvious to everyone how much technology today has an impact on marketing strategies and on the process of buying and selling any good or service.
For the last 18 years I have worked in companies that occupy a “relevant” position in their market occupying Marketing management job position  also I have worked with small companies that today are really market leaders: look at the projects that I have done!
  • Integrity
  • Engagement
  • Communication
  • Teamwork
  • Decision-making

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Overall vision

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Informatics Skills

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Creativity

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Project-oriented approach

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Marketing-oriented approach

Education path

1994-1999

“High School Diploma” Electronics and Telecommunications (“I.T.I. A.Volta” Sassuolo)

1999-2004

Degree in Business Administration (Università degli studi di Modena e Reggio Emilia)

2007

Master in Marketing & Product Management (Il Sole 24 Ore Business School)

2008

Web Communication – Ente: Cerform +FOR

2012

Web Strategy – Certification Body: Centro Servizi PMI Emilia Romagna

2014

Social Media, Neuro Marketing – Certification Body: Centro Servizi PMI Emilia Romagna

2014

VBA, Acess & Excell advanced use

2018

PHP – MySql

I’ve been working successfully:

2004-2007

Sales, Customer Service Italy-Spain

2008-2017

Marketing Manager
WEB Specialist
Product Manager – Brand Manager
I want you to better understand what my skills, knowledge and skills are.
I will try to divide them according to a typical logic of Marketing Management. 
  • Quantitative analysis
  • Competition analysis
  • Market research
  • Identification of market segments that can be controlled
  • Identification of product lines for the identified “target markets”
  • Product and brand positioning;
  • Brand management
  • Planning of marketing campaigns
  • Marketing Mix
  • Launch of new products
  • Management of ADV and Web Agency agencies;
Marketing experts often talk about Marketing Mix don’t be afraid, they are simple concepts and they are the basis of the management of any consumer goods sold. Have you ever wondered why the price of a t-shirt can range from a few euros to several hundred euros? It is possible if your Marketing Mix (Price, Promotion, Product, Distribution) is harmonized.
  • Identification and macro trend analysis
  • Management of creative teams, R&D coordination
  • Definition of sales objectives
  • Definition of prices and commercial positioning
  • Product P&L management
  • Creative development & product design
  • Content development On-Line, Off-Line
  • Development and programming of simple websites (like this one)
  • Development of visibility and digital communication strategies (brand and product)
  • Institutional communication
  • Traditional product communication
  • Sponsorship activities
  • Organisation and management of trade fairs
  • Organization and management of corporate events and incentive trips
  • Support and training of sales network
  • Organization of commercial meetings and product presentation;
You will have understood the indissoluble link that there is today between marketing strategies, marketing actions /tactics and technology
  • Adobe Illustrator (vector graphics and logos)
  • Adobe Photoshop (2d graphics and photo-editing)
  • Adobe Premiere (Video editing)
  • Adobe After Effect (video graphics animations)
  • Atom (PHP Programming)
  • MySql Workbench (database design)
  • WordPress (website creation)
  • SemRush (Competition/Positioning/Digital Adv Strategies Analysis)
  • LogicStudio Pro (Musical Composition)
  • Salesforce (CRM)
  • Mailchimp and similar (Newsletters Creation and management)
  • Management of programs and strategies for lead acquisition (new customers)
  • Management, creation and promotion of websites (seo, sem, ppc, etc).
  • Adoption and optimization of CRM, admin CRM (Salesforce).
  • Social networking and digital strategy.
  • Management of B2B portals (Microsoft sharepoint).
  • Implementation, integration and management of e-commerce.
  • Digital Transformation (Bringing an activity from off line to hybrid offline-online)

Do you want to investigate some topic? Do you think it’s interesting to collaborate but do you have any doubts?

Contact me and we will immediately understand if an eventual collaboration can help you!

+39 333 1787966

You can contact me when you prefer,
If I don’t answer, I might be in a business meeting, don’t worry, I’ll call you back.

roberto_guazzaloca

Add me to your skype contacts, conversations will be easier.

info@mymarketinglab.it

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No problem.

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