Jingle
Jingle (ingl.) canzone o motivo musicale che accompagna un messaggio pubblicitario e viene quindi associato al prodotto e alla marca, esercitando sul consumatore una forza persuasiva.
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Jingle (ingl.) canzone o motivo musicale che accompagna un messaggio pubblicitario e viene quindi associato al prodotto e alla marca, esercitando sul consumatore una forza persuasiva.
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