Home » Definizione » Assortimento di copertura
Assortimento di copertura (coverage assortment) totalità delle quote di mercato relative alle marche che un venditore ha in —> assortimento per una determinata tipologia di prodotto.
Per avere il 100% di copertura, egli dovrà possedere le marche di tutte le possibili aziende che producono quel dato bene.
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