Home » Definizione » Beni ad alto tasso d’acquisto
Beni ad alto tasso d’acquisto (fast moving consumer goods) prodotti, solitamente venduti in supermercati, caratterizzati da un periodo medio limitato di permanenza sullo scaffale (es. chewing-gum, dentifrici). Data la peculiarità di “vita breve” sullo scaffale, per garantirne la presenza costante è necessaria un’adeguata gestione delle scorte del punto vendita.
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