Modelli di distribuzione
Modelli di distribuzione (distribution models) modelli usati per definire e scegliere il ➔ canale distributivo. I più importanti sono il modello gravitazionale (➔ legge di Reilly) e l’ ➔ Mci model.
Home » Definizione » Modelli di distribuzione
Modelli di distribuzione (distribution models) modelli usati per definire e scegliere il ➔ canale distributivo. I più importanti sono il modello gravitazionale (➔ legge di Reilly) e l’ ➔ Mci model.
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